Do
not network. Build relationships. Relationship itself is its own reward. Do not build relationships with an aim to get
something out of it to benefit our business or ourselves.
I
learned about the importance of relationships in business while associating
with a multi level marketing company. The company has its base in USA and their
products are of high quality. I still am a customer of their products, but
stopped all other business associations. The company has a good repute. But the
network, build and managed by their chapter in my province was poor in building
relationships.
They
were keenly interested in building a large network. Eager to find new members
and enthusiastically joined them to the network. But if they find that the
member is not earning a considerable financial income for the leader of the
network, they distance from him and finally drop him.
They
speak a lot about ethics; but never keep it. Adding new members to their
network and financial benefit out of it is their only concern. This is a kind
of exploitation.
‘I
exploit you; you exploit someone else’, is their working style. Those who can
exploit others more can earn more money. Money is the only thing discussed
among them.
I
prefer to build relationships. Not only in business, in life too, I value
relationships. Relationship for the sake of relationship alone. No financial
motive is there. It is real and truly humane.
The
benefit from a relationship is the sheer joy of it.
It
may bring financial benefits. Even if it does not, relationship is valuable.
An
enemy is no support for us. Enemy is always enemy.
A
relative may not be a support for us in all matters; but surely he is not an
enemy.
Enemies
destroy our life and business. A relative may not help us to build our business
or life; but he is not a threat to us.
Build
relationships, not customers.
Customers
are not a lasting group. Only a ‘buy and sell’ procedure exists between us and
a customer.
A
relative is a different person. We are in a personal relationship.
How
can we build a relationship? Think about the characteristics of blood
relatives. Pick the ingredients that tie the blood relatives together.
Integrate
them into our relationship with the members in our network.
Finance
is a co traveler of relationship. Instead of ‘I exploit you; you exploit
someone else’ policy, let us practice mutual benefit.
Be
with him in his need, not in our need.
Build
a better network of relationships. It works better and stronger. It endures
long.
Further
reading:
A lesson from a sales executive @ http://professorjacobabraham.blogspot.in/2013/02/a-lesson-from-sales-executive.html
Professor Jacob Abraham
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